Author: Candice Claassen

social networking

Posted on July 17, 2015 by Candice Claassen

Healthcare providers are increasingly using social networks to find research and treatment information, career tips, and the chance to collaborate and communicate securely with colleagues. Research shows that physicians are…Read more


Posted on June 29, 2015 by Candice Claassen

Part of having an online presence is learning how to handle negative feedback. The internet is a public forum that invites criticism and its anonymous nature makes it all too…Read more


Posted on June 17, 2015 by Candice Claassen

Nearly all US hospitals have taken to social media outlets in recent years to engage patients and enhance the hospital experience. Using sites such as Facebook, Twitter, YouTube, LinkedIn, FourSquare…Read more


Posted on May 27, 2015 by Candice Claassen

A recent partnership between Apple, IBM and Japan Post (the largest health insurance company in Japan) will provide customized iPads to millions of Japanese senior citizens. The goal of the…Read more


Posted on May 26, 2015 by Candice Claassen

When it comes to healthcare web design, you have less than a second to capture a visitor’s interest. In their eyes, a better prospect is only a click away. In…Read more


Posted on May 21, 2015 by Candice Claassen

Seventy-two percent of internet users say that they have looked online for health information of one kind or another within the past year. Your web presence reflects directly on your…Read more


Posted on May 12, 2015 by Candice Claassen

Chances are that your patients are searching for health information online – and who better to get it from than you, the experts? Whether you’re answering general questions on-the-spot via…Read more


Posted on May 11, 2015 by Candice Claassen

Engaged physicians are the manifestation of your brand, the set of values that your hospital represents and the experience this creates for patients. Engaged physicians are visibly stimulated by their…Read more


Posted on May 07, 2015 by Candice Claassen

Free web-based EHR software sounds like a great idea, but what if this software is sponsored by pharmaceutical companies? Practice Fusion, one of the largest providers of EHR software, has…Read more


Posted on May 05, 2015 by Candice Claassen

Move over, Facebook. Instagram and Pinterest are taking over. The image-centric platforms are the two fastest growing social media networks, edging out highly popular sites such as Twitter, Facebook and…Read more