Author: Winona Cruzan

Mobile applications have never been more popular than now. As every industry becomes more fast-paced and tech-dependent, each is advancing to provide services at the highest level of efficiency —…Read more

In today’s healthcare world, a website isn’t just a check on a marketing to-do list. It’s an essential tool for maintaining a solid patient base while providing those patients with…Read more

When Second View Medical a one-stop-shop for patients seeking second opinions across a wide variety of specialties — came to Medical Web Experts (MWE), they had big goals. The practice wanted…Read more

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices…Read more

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to…Read more

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave…Read more

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Many companies were reluctant…Read more

Many private practices are starting to feel the pinch brought on by the Affordable Care Act. Rising costs and red tape, coupled with declining payments and revenue, are causing many…Read more