Category: Digital Marketing

Developing content to attract new patients is one of the most valuable forms of marketing for hospitals. Content marketing delivers valuable information to potential patients in a way that informs…Read more

  According to a survey by the EHR technology recommendations business Software Advice, of over 4,500 patients in the U.S., 42% of patients reported use of online physician review, with…Read more

The term “content is king” is one of the most quoted phrases in the world of online marketing.  When it comes to healthcare content marketing for doctors, what you say…Read more

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to…Read more

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more

With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to…Read more

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more

A well constructed and maintained website works round the clock for your business. It’s the basis of all medical practice internet marketing, communicating who you are and what you do.…Read more

Link building can best be described as roads to a web page. It is the process of getting external pages to link to a page on your website and, as…Read more