Posted on December 17, 2014 by Candice Claassen
As the new year approaches, companies are thinking about how to allocate their marketing budget in consideration of digital shifts that will affect all industries in 2015. To the consumer,…Read more
Posted on December 09, 2014 by Ryan Nelson
While November and December sales tend to increase for consumer-based companies, certain categories – namely B2B businesses and medical practices – may actually see a slowdown during the holiday season.…Read more
Posted on November 06, 2014 by Marie Westerhof
Healthgrades, a leading physician and hospital review website, has launched a new ratings system to help patients find information about individual physicians’ quality of care for specific procedures. This could be…Read more
Posted on November 04, 2014 by Marie Westerhof
As reported by SearchEngineWatch.com, Google has been testing a new “not mobile-friendly” icon in mobile search results designed to indicate whether a site is functional on mobile devices. The icon–…Read more
Posted on October 28, 2014 by Marie Westerhof
While you may think that consumers can learn everything they need to know about a business simply by visiting its site, 97% of consumers get their first impression of a…Read more
Posted on June 19, 2014 by Michael Brown
Email marketing can be extremely effective for getting new customers and promoting your brand. Plus, it can be carried out with little to no cost to your organization. Because of…Read more
Posted on June 13, 2014 by Julie Ho
The healthcare industry is often criticized for lagging behind other industries in adopting new technologies that can make it more efficient and improve the consumer experience overall. The same is…Read more
Posted on May 30, 2014 by Amanda Guerrero
Healthcare is changing – and we’re not just talking about payment and care delivery models. The way in which hospitals and practices market to patients is also evolving, and it…Read more
Posted on April 29, 2014 by Julie Ho
Remember the days when healthcare practices sent out postcards and paper bulletins to patients to remind them it was time to schedule an appointment or inform them about upcoming events?…Read more
Posted on April 04, 2014 by Amanda Guerrero
With payment models changing and physician reimbursements declining, medical practices are increasingly required to do more with less. There are ways, however, for practices to start making more money without…Read more
