Category: Modern Healthcare Management Insights

When it comes to your healthcare practice’s reputation, you can’t afford to be indifferent – especially when it comes to the things being said about you online. After all, not…Read more

Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact,…Read more

We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand.…Read more

Limited marketing budgets can force healthcare organizations to have to choose between traditional marketing options such as a website and newer, fast-growing mediums like social media. The fact that social…Read more

When we talk about optimizing a website and creating content that engages site visitors, we usually think about imagines and text. The truth is, however, that video can be just…Read more

We live in an Internet-driven world, and websites are increasingly replacing once-traditional informational outlets as the main source of knowledge for Americans. In fact, according to findings from Pew Internet…Read more

With healthcare organizations competing online for the attention of potential patients, it can be easy for physician practices to get caught up in the chase and forget about the people…Read more

For the vast majority, online searches have become the preferred method of finding information, replacing the phone book and local directory assistance services such as 4-1-1. In fact, search engine…Read more

When you don’t have much to spend on marketing but still need to see results for your practice, it is important to choose wisely what you do with your money.…Read more

Studies have shown that less than 77 percent of site visitors don’t scroll down the page on their first visit to a website, meaning it is important to consider where…Read more