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marketing to millennials

Posted on March 22, 2016 by Gretchen Kalthoff

For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…Read more


web hosting backup security

Posted on March 18, 2016 by Gretchen Kalthoff

While there are plenty of “general” hosting options available for your healthcare website, selecting a company that specializes in medical web hosting will ensure that all of your organization’s needs…Read more


smartphone micro-moments

Posted on March 16, 2016 by Gretchen Kalthoff

Not quite sure what a micro-moment is? You’re not alone. Yet recent research, backed by the search giant Google, suggests it’s a game-changer for marketing. The internet revolutionized our access to…Read more


web design converting

Posted on March 15, 2016 by Gretchen Kalthoff

Conversions are the cornerstone of good medical website design, and an effective, efficient design is essential for converting customers from your website into patients for your business. Listed below are…Read more


cloud hosting

Posted on March 14, 2016 by Gretchen Kalthoff

As websites become more complex, the need for medical web hosting to protect patients’ personal health information (PHI) becomes greater. Going with a company that specializes in healthcare web hosting…Read more


medical website

Posted on March 08, 2016 by Gretchen Kalthoff

It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…Read more


web hosting

Posted on March 04, 2016 by Gretchen Kalthoff

When you’re looking for a company to build and/or host your medical website, it is a good idea to select a company that specializes in healthcare web hosting to ensure…Read more


online marketing

Posted on March 04, 2016 by Marina Komarovsky, MS, MPH

With tech and mobile quickly colonizing the healthcare space, patient outreach, communication, and care are being revolutionized. In 2016, several medical practice internet marketing strategies are poised to move to…Read more


hipaa compliance

Posted on March 01, 2016 by Gretchen Kalthoff

When it comes to web hosting, it is crucial that you select a web hosting company that not only ensures your healthcare organization’s website is HIPAA compliant and 100% secure,…Read more


online marketing

Posted on February 24, 2016 by Gretchen Kalthoff

In a rapidly changing environment, it’s imperative that healthcare marketers remain focused on innovation, industry issues, trends and new technologies. Here, we look at a few key focus areas that…Read more