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It’s no secret: patients today are taking a more active role in researching treatments and providers before choosing where to spend their healthcare dollars. As with other sectors of the…Read more

Texas Healthcare Organization Achieves Twice the National Patient Enrollment Average Using Bridge Patient Portal KIRKLAND, Wash., July 26, 2016 – PRNewswire — Serving the 11th largest metro-area in the United States, Community…Read more

Turning consumers into customers starts with understanding who your consumers are, and what they’ll respond to the most.  Creating effective content is easy once you’ve a) defined a goal and…Read more

For most adults, the use of the Internet and other electronic communications is second nature – yet when it comes to the adoption of patient portals, the majority of practices…Read more

This week, CEO John Deutsch was quoted in an EMR Daily News article about how to get patients to log in to patient portals and keep using them to manage…Read more

It’s no secret that women are the primary decision-makers for consumer goods in the majority of households. And as much as 80-90% of all healthcare decisions are made or influenced…Read more

The ongoing transformation of the healthcare industry is constantly presenting new opportunities and challenges. The shift towards a digitally empowered generation of healthcare consumer is already underway; according to Pew…Read more

Mobile health technology is proving to be a win-win solution for patient wellness and profitability for health care organizations. The development and adoption of mobile medical apps has helped to…Read more

The relationship between the healthcare industry and social media has historically been a complicated one – while it gave patients and practitioners a new way to connect, it also gave…Read more

Healthcare organizations may have been relatively slow to jump into digital marketing, but recent research points to hospitals now placing a greater emphasis on content marketing. Many companies were reluctant…Read more